Bring out the latent wisdom within people and put it to good use. 

The people in any organization are its single biggest asset. Yet, too often, we dismiss the things that make our people do their best work as "soft skills." Valuable, sure, but at the end of the day, don't people just need to do their jobs? 

What the greatest companies in the world are beginning to see is that if they want to handle the challenges they face today--and if they even want a chance to handle the challenges they will face twenty years from now--they need to support one thing more than any other: their people. 

Collaboration design is about increasing the capacity of the teams and individuals in your organization.

It thinks intentionally about the language, habits, and emotions at play when a group of people gets together and guides those elements to move the group forward. Great collaboration design enables your people to work better together than they would alone. It also inspires independent learning, reframes the way a team sees problems and opportunities, increases creativity and ensures better follow-through, execution, and adaptiveness to a changing environment. 

Collaboration design is based on 4 key elements. 

1) Find the story

Creating a shared context for the narrative an organization perceives itself to be in and the challenge before the team right now.

2) Bring in the right people

Identifying who within and outside of the organization are most important for this current moment and for the venture's long-term success.

3) Immersive Inquiry & Dialogue

Designing interactions and conversations with your team that get everyone on the same side of the table, working toward a common vision.  

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4)  Build enduring structures

Creating and establishing simple habits, tools, and structures that create lasting transformation.


Research & Writing We've Learned From

An Everyone Culture: Becoming a Deliberately Developmental Organization, by Robert Kegan, Lisa Laskow Lahey, Matthew L. Miller, Andy Fleming

Understand Team Effectiveness, from re:Work by Google

The Power of Vulnerability, by Brene Brown

Thinking, Fast & Slow, by Daniel Kahneman

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

Working Identity: Unconventional Strategies for Reinventing Your Career by Herminia Ibarra


We believe in openly sharing our methods. See our theory of change, framework, and the tools and resources we use to do our work here: Assemble (Public).



Want to see what collaboration design in practice?